We all know that artists & celebrities get a lot of attention. They capture our imaginations and bring us to new, wonderful and thrilling worlds. They’re also the ones seducing us with cool clothes, good food, baller lifestyles and new brands to believe in. What is it about them that completely mesmerises our senses into submission? I’m not sure what it is nor will pretend like I know although I guess you call it “star power”, but that’s just defining a term with itself and doesn’t help break it down. Whatever it is, it works and it pushes us to buy, try and look out for the next big thing.
Momentum over the past few years has quietly rolled two interesting forces together… two prominent and all consuming forces. The first is fame and the second is technology.
Celebs have always been at the center of the coolest and trendiest businesses… bars, restaurants, private clubs, beaches, hotels, fashion, whatever it is… and now, they are turning it on to the NEXT (current) big thing… tech! The iPhone, which has become a celebrity in and of itself, has changed and defined a generation (and forever more), the world and all the people in it. So naturally, they’re in there too!
Celebrities and Venture Capital have a growing and arguably increasingly unbreakable relationship. From Ashton Kutchor with A grade, JT with mySpace, Bieber with selfie social networks and Carmelo Anthony with M7 in the US to Chinese actors REN Quan 任泉, LI Bingbing 李冰冰 and HUANG Xiaoming 黃曉明 forming StarVC. These celebrities (and more… Will Smith, Kanye, Gaga, Leo, Jay-Z, Shaq) have decided to grab their fame and their gadgets by the horns and run with it.
This is a really interesting trend and I’m starting to believe that there is some brilliance in the craziness. Great teams are formed when members contribute their unique talents in unison. Perhaps VC and tech startups will be the same. Some people have to defend, some people have to attack. What’s got more potential in making something popular in tech? Seems logical to think and relate to the famous founders, VCs or Tech Crunches of the World, but isn’t it essentially only getting 80% of those that follow tech? What’s to stop the superstars that we always admire an love? Why go for only the young, tech fans, and geeks when there’s an opportunity to go for everyone!?
Getting carried away here but It’s been very interesting to follow and has been giving me ideas. What do you think?
the techathlete. 